页面浏览 1,031 · 会话 719 · BuyBox 97.59%
页面浏览 334 · 会话 241 · BuyBox 100.0%
| # | SKU | ASIN | 销量 | 销售额 | Sessions | Buy Box | 转化率 |
|---|---|---|---|---|---|---|---|
| 1 | RP-30W PD Power Bank | B0GXYPBQHW | 14 | $1113.61 | 254 | 91.49% | 5.5% |
| 2 | C24B-C36B | B0CS6NMKCD | 58 | $1026.87 | 405 | 99.61% | 14.3% |
| 3 | PU-LiFePO4 Motorcycle Battery | B0FXWFM6L1 | 11 | $746.89 | 274 | 99.14% | 4.0% |
| 4 | C120B-C180B | B0GY124ZBY | 20 | $693.80 | 109 | 100.0% | 18.3% |
| 5 | R100B-PU | B0FJY5Z38N | 6 | $377.44 | 171 | 92.92% | 3.5% |
| 6 | RP-Car Power Inverter | B0GY3ZZ3ZZ | 9 | $331.91 | 114 | 100.0% | 7.9% |
| 7 | RP-LiFePO4 Battery Charger | B0GY42YXF7 | 10 | $225.90 | 50 | 100.0% | 20.0% |
| 8 | S4855SW-H-A | B0FPLFPS6X | 3 | $209.97 | 34 | 100.0% | 8.8% |
| 9 | PU-C146N | B0F8VKGD9N | 3 | $74.07 | 22 | 100.0% | 13.6% |
| 10 | RP-AC-Power Cable | B0DHRGY87N | 2 | $58.48 | 9 | 100.0% | 22.2% |
📌 来源：SP-API (PARENT粒度，含 B2C + B2B) · 流量日期 2026-07-30 · SKU 映射自 listings 报告
| # | SKU | ASIN | 销量 | 销售额 | Sessions | Buy Box | 转化率 |
|---|---|---|---|---|---|---|---|
| 1 | - | B0GXKNCXB2 | 4 | C$411.96 | 170 | 98.64% | 2.4% |
| 2 | - | B0GXK436GK | 8 | C$399.92 | 71 | 100.0% | 11.3% |
| 3 | R100B-PU | B0FJY5Z38N | 3 | C$329.97 | 130 | 99.35% | 2.3% |
| 4 | - | B0GXVZBLRD | 5 | C$249.95 | 36 | 100.0% | 13.9% |
| 5 | - | B0GXVZMJYH | 7 | C$139.93 | 53 | 96.77% | 13.2% |
| 6 | PU-C146N | B0F8VKGD9N | 0 | C$0.00 | 1 | 100.0% | 0.0% |
| 7 | - | B0FXWYQ3QF | 0 | C$0.00 | 0 | 0.0% | - |
| 8 | - | B08NSWJ6NH | 0 | C$0.00 | 0 | 0.0% | - |
| 9 | - | B0FC66QGQP | 0 | C$0.00 | 0 | 0.0% | - |
📌 来源：SP-API (PARENT粒度，含 B2C + B2B) · 流量日期 2026-07-30 · SKU 映射自 listings 报告
| 活动 | 状态 | 展示 | 花费 | 销售 | ACOS |
|---|---|---|---|---|---|
| C7081B-Auto-20260428 | ENABLED | 6,361 | $50.55 | $0.00 | - |
| MS70B-Auto-20251024 | ENABLED | 3,825 | $32.92 | $56.99 | 57.8% |
| MS70B-Manual-20251028 | ENABLED | 3,631 | $27.35 | $79.99 | 34.2% |
| C24B Manual-Broad-20241127 | ENABLED | 3,294 | $21.99 | $209.57 | 10.5% |
| R100B-Manual-20251116 | ENABLED | 1,428 | $19.51 | $55.99 | 34.8% |
| 活动 | 状态 | 展示 | 花费 | 销售 | ACOS |
|---|---|---|---|---|---|
| C86M-Auto-20260714 | ENABLED | 2,558 | C$21.08 | C$0.00 | - |
| R100F-Auto-20251116 | ENABLED | 2,022 | C$13.44 | C$0.00 | - |
| C7081F-Auto-20260428 | ENABLED | 1,785 | C$12.78 | C$0.00 | - |
| R100F-Manual-20251116 | ENABLED | 1,107 | C$9.83 | C$0.00 | - |
| C86F-Auto-20260714 | ENABLED | 1,104 | C$3.23 | C$0.00 | - |
• 🇺🇸 美国站：销售额 $2,596.21，广告投入 $234.86，TACOS 33.4%。广告归因销售额 $702.91。
• 🇨🇦 加拿大站：销售额 C$551.92，广告投入 C$60.36，ACOS N/A。
• ⚠️ 当前仅运行 SP (Sponsored Products) 广告，SB (Sponsored Brands) 和 SD (Sponsored Display) 均未开启。开启 SB 可抢占品牌搜索词流量，CPC 通常比 SP 低 20-30%。
1. 高 ACOS 活动治理：对 ACOS > 40% 的活动下载搜索词报告，否定高花费零转化词，一周后复评效果。
2. 开启 SB 品牌广告：创建至少 1 个 Sponsored Brands 活动（品牌词 + 核心品类词），抢占搜索结果顶部品牌展示位，CPC 通常比 SP 低 20-30%。
3. 零花费活动排查：检查 ENABLED 但零花费的活动——竞价是否低于建议竞价下限、日预算是否被头部活动耗尽、是否存在投放时间排期冲突。
4. 加拿大站加码：当前 ACOS N/A，若保持健康可考虑将日预算提升 20-30%，C86F 系列高 ROI 活动优先加预算。